Digital product advisory for manufacturers
Improve your customer portal.software.
Turn real user insight into better decisions and digital products people actually want to use.
We learn directly from the people who use them to uncover what’s working, what’s not, and what’s worth improving — or building next.
- Learn:
- What's working
- What's not
- What's next
What KARAS does
User Research & Insights
Find out what's working, what's not, and what to do next.
We talk to and observe the people using your website, software, customer portal, or internal tools to understand where they struggle, what they value, what they work around, and what should improve.
Typical work
What you get
A clear, evidence-based picture of what is working, what isn't, why, and what should happen next.
Digital Opportunity Discovery
Find the strongest opportunities to improve what you have — or create something new.
Use insight from customers, employees, workflows, and the business to uncover opportunities to improve existing websites and software, add new features or tools, streamline workflows, or create entirely new digital products and services.
Typical work
What you get
A prioritized set of digital opportunities backed by real user and business evidence.
Software Product Design & Validation
Turn the right idea into software people can actually use.
Define what the product needs to do, design the experience, prototype it, and test it with real users before major development begins. KARAS can lead the product and UX work for customer-facing software, customer portals, internal tools, and new digital products, then collaborate with your development team to get it built.
Typical work
What you get
A defined, designed, and validated software product ready for development.
Website Strategy, Design & Build
Create a website that makes your business easier to understand and easier to choose.
KARAS can take a straightforward marketing website from strategy through launch — figuring out what the site needs to communicate, organizing the content, designing the experience, and building it on a CMS your team can manage after launch.
Typical work
What you get
A finished marketing website built around your customers and easy for your team to manage.
Research · Product Strategy · UX/UI Design · Prototyping · Validation · Product Roadmaps · Developer Collaboration
Real environments. Measurable outcomes.
40
users · 12 sites · 4 states
Led field research with frontline users in real operating environments to understand workflows, identify friction, and uncover product and process opportunities.
$75K–$100K
estimated savings opportunity
Identified an opportunity to reduce outside vendor costs through user research and product/workflow improvements.
45%
more invited users completed a critical assessment
Helped redesign a complex digital product experience that substantially increased successful completion.
How KARAS works
Start with people. Then decide what the technology should do.
Understand
Talk to customers and employees, observe real workflows, and review the website, software, process, and available data.
Find the opportunity
Identify the problems, unmet needs, workarounds, and opportunities that matter most.
Define & validate
Turn the strongest opportunities into concepts, priorities, and prototypes and test the important assumptions.
Move it forward
Design the solution and work with internal teams, developers, or technology partners through implementation.
Experience
Experience grounded in complex products and real operating environments.
The work spans complex B2B software, operational workflows, automotive technology, enterprise platforms, behavioral intelligence, and AI-enabled products.
Experience includes leadership and product work at organizations including:
- CCC Intelligent Solutions
- SurePeople
About
Senior digital product expertise without the cost or overhead of building a full internal product team.
KARAS works directly with leadership, customers, employees, developers, and technology partners to bring independent product thinking and real user evidence into important digital decisions.
Have something that needs fixing — or an idea worth building?
Tell us a little about it. We’ll get back to you within one business day.